The SEO Approach to Updating Old Evergreen Posts

Thursday, September 12, 2019

8:00 PM 8:50 PMUTC

We’ll use an advanced SEO decision matrix to determine if you should remove your old posts (410, 301, unindex, or consolidate) or update them. Finally, for the keepers, we’ll review an SEO-centric checklist for making updates and keeping performance metrics high.

Session Takeaways: 

  • a decision matrix for evaluating post statuses (410, 301, unindex, keep, etc)
  • a checklist for updating the keepers

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